How to Choose Colors for the App?


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Research results show that an app user, like a website visitor, forms an opinion about a platform, company, and product in just 90 seconds. And at least 62% of this time is the perception of color. In general, 93% of users declare the importance of the visual component of the app. And the most skilled developers who know everything about apps built with Angular, Mobile Angular UI, or Lum X, should pay attention to the colors of the apps they create.

SECLGroup experts understand how color works and how to choose colors for a company’s app or website, depending on its field of activity.

What Do Web Designers Focus on?

Modern web designers, in general, are guided by the classic color circle because nothing more perfect and convenient in terms of choosing harmonious colors has been invented.

  • Trends: Like any other industry, there are trends in web design. There were periods when a gradient with soft transitions of one shade to another was the trendiest website option. Nowadays, modern web developers choose pure colors or, on the contrary, complex shades.
  • Business area: There are well-established color schemes for different lines of business related to the perception of this direction in society and the emotions that the business wants to evoke in the app users. As a rule, companies’ intentions from the same field are similar, creating stable color preferences. For example, the financial sector prefers calm green and blue and avoids disturbing red. The auto industry loves red and black. Food manufacturers often choose green as the greenest color.

Modern web designers should know how to select a web app tech stack for each project and stick to the right color to make this project successful.

Top 5 Colors to Increase Sales

Colors influence consumer behavior and the user experience of the app. Sometimes a simple change in the color of individual elements has the most dramatic effect on the conversion. We will tell you in more detail about the trendiest 5 colors that have the maximum impact on the perception of the app, emotional content, and meaning.

Choose Red

Red is associated with strength, urgency, and danger and evokes strong emotions. Concerning web design, red is a pronounced motivation for action, coloring that attracts the eye and is quickly etched into memory.

And red is also associated with a feeling of love – remember the hearts given to dear people on Valentine’s Day. And that’s what brands use to encourage the purchase and awaken love. On websites, red is often used to design Buy buttons and information about promotions and discounts.

Suitable for: The fashion and beauty industry, for selling goods that are bought impulsively and without hesitation.

Alternatively, the call-to-buy button design can be used on a site that sells any product. Red is actively used in the service sector, especially during aggressive market conquest.

Choose Black

In web design, black is associated with the luxury niche. The more black in the app design, the more expensive the product is offered and the more sophisticated and solvent audience it is oriented to. It is a classic color of elegance, sophistication, and glamour. It is actively used in e-commerce. Often in the form of the app’s background color: the so-called “reverse” is obtained when a white font is placed on a black background.

Best for: Luxury products in any niche, e.g., cosmetics, watches, jewelry, and premium homes.

Not suitable: Very fragmentary black is used in the theme of children’s products.

Choose Blue

It is believed that blue inspires confidence personifies order, and promotes clear communication. That may be why many social networks choose to design it. From the point of view of business, blue has an excellent associative array – reliability, stability, and some monumentality. Businesses almost always want to evoke just such associations.

Suitable for: Blue is actively used in the field of finance. It is used to design apps for insurance, real estate, and developer companies. Software developers are also willing to use blue.

Not suitable: for catering and selling products – there are very few blue-colored products in nature, so blue is not associated with tasty and healthy food on a subconscious level.

Choose Green

Green is considered the universal color. It is almost always perceived positively and is associated with natural, natural, helpful, and trustworthiness. For example, such colors are used in web design as widely as possible in the banking sector.

Suitable: For selling food, farm products, medical products, and care products. An element of trust is used on the websites of banks. Works well in apps of medical centers and laboratories.

Not suitable: No restrictions.

Choose Purple

Purple is associated with well-being, nobility, strength, and spirituality. According to psychologists, this color can cause a feeling of calm. In web design, it is used both as the app’s primary color and as an element for decorating CTA buttons.

Suitable for: A standard color scheme for online stores for clothing, cosmetics, and children’s products. They are often used in the design of online services, including those related to design.

Not suitable for catering and medicine. It may be perceived by the male audience not as calming but as annoying. It is extremely rarely used for car sales apps.

Tips for Choosing Colors for Web Design

  • Keep a sense of proportion. Too bright and colorful apps will scare users and divert attention from the content.
  • Do not use more than 4 colors for app design.
  • Consider gender differences in the perception of colors. Men and women have different color preferences, so focus on your predominant target audience.
  • Remember the age of the audience. With age, the perception of colors changes. Of course, you first need to study your target audience well and understand what age people bring the maximum income to the business.
  • Consciously use an accent color. Use accent red or orange to decorate those elements you want to draw maximum attention. If you overdo it, they cease to accent and do not fulfill their function.
  • Use a neutral background color. It does not overload the site and helps the user to focus on the content.

Users rarely notice and even more consciously evaluate the app’s color scheme. Most likely, it does not happen that a person thinks: “There is too much red on the page,” and leaves forever. But on a subconscious level, the right color combinations help inspire confidence in the business, evoke the right emotions, and lead the user to a conversion action.

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