There was a time when we had to hurry home to get our entertainment fix. If our bus was late or we were stuck in traffic, all hope of catching the game or the latest episode of our favorite show was gone.
But in recent years, mobile phones have changed the way we consume entertainment.
Fun has gone mobile. And both audiences and businesses know it all too well. So, how has mobile technology fueled the entertainment revolution? Let’s dive in.
Mobile apps: an essential tool for entertainment businesses
With the ever-growing popularity of smartphones, it’s no surprise that the entertainment industry has made the shift to accommodate digital content.
Apps that provide entertainment – whether it’s music, movies, games, or books – are now readily available and only require a small amount of internet data to function.
And as mobile usage continues to rise across the globe, so too does the opportunity for businesses to capitalize on this trend.
In fact, there are now more smartphones in circulation than there are televisions and computers combined. This trend is only likely to continue, so businesses would be wise to consider how they can take advantage of this technology.
Mobile apps have been a great way for entertainment brands to increase their visibility andRegular updates, notifications, and offers are just a click away, which increases the connection between brands and their target audiences.
Mobile apps have also allowed businesses to keep a keen eye on the hottest trends and better understand their intended niche.
Social media: the reign of increasingly engaging content
With television audiences shrinking, streaming services such as Hulu and Disney Plus have become the preferred platforms for viewers to watch movies and TV shows.
Although most viewers still prefer larger screens, mobile devices have allowed many more to enjoy their streaming experience on the go.
In 2022, statistics released by Netflix showed that mobile users accounted for 30% of all streamers. Whether on the bus or in bed, streaming giants have had to cater to that changing environment.
TV channels and streaming giants are increasingly making their content more interactive to keep up with the trend of viewers using secondary devices while watching TV.
According to TV metrics company Nielsen, nearly 88% of all American viewers were using a secondary device while watching TV in 2018. And many are actively using social media to voice their thoughts.
Therefore, conversational platforms like Twitter grant producers access to instantaneous feedback so they can adjust their programming within minutes. Voting polls in real-time can push the engagement even further.
Content creators have also used social media to drive up views. Several shows have built a strong online presence, providing their fans with everything from cast Q & As to behind-the-scene snapshots and exclusive emojis.
Other shows have used social media to further expand on their lore in an immersive fashion. Popular series like Amazon Prime’s The Boys have created Twitter accounts to post meta news and videos, remaining relevant in the public eye even when there are no new episodes to air.
The mobile revolution in gaming
As of 2022, 3 billion people worldwide are playing video games. This is a huge increase from the past where gaming was mostly restricted to personal computers.
Mobile platforms have been driving this gaming boom, with over 82 billion mobile games downloaded in 2021.
From vintage entries to smashing hits, most games are now accessible on mobile devices. Beyond hardcore gamers, gaming to-go appeals to new demographics across generations and genders thanks to mobile-optimised gameplay and easy-to-use interfaces.
Bottom line
As of 2022, 3 billion people worldwide are playing video games. This is a huge increase from the past where gaming was mostly restricted to personal computers.
Mobile platforms have been driving this gaming boom, with over 82 billion mobile games downloaded in 2021.
From vintage entries to smashing hits, most games are now accessible on mobile devices.
Beyond hardcore gamers, gaming to-go appeals to new demographics across generations and genders thanks to mobile-optimised gameplay and easy-to-use interfaces.
